Flora Chen

Flora Chen

Senior User Research Manager @ ASUS

About Flora Chen

Flora Chen is a Senior User Research Manager at Asus, where she has worked for 20 years. She holds a Master's degree from Pratt Institute and a Bachelor's degree in Fine Arts from Fu Jen Catholic University.

Work at ASUS

Flora Chen has served as a Senior User Research Manager at ASUS since 2004. In this role, she focuses on understanding user needs and preferences to enhance product design and functionality. Her extensive experience in user research contributes to the development of innovative technology solutions at ASUS, a leading company in the electronics industry. Based in Taipei, Taiwan, she has been instrumental in various projects that aim to improve user experience across ASUS products.

Education and Expertise

Flora Chen holds a Master's degree from Pratt Institute, where she studied from 2001 to 2003. Her academic background also includes a Bachelor of Fine Arts from Fu Jen Catholic University, which she completed from 1997 to 2000. This educational foundation has equipped her with a strong understanding of design principles and user-centered research methodologies, which she applies in her current role at ASUS.

Background

Flora Chen began her career as a Graduate IT Research Assistant at Pratt Institute from 2001 to 2003. During this time, she gained practical experience in research and technology, which laid the groundwork for her future roles in user research. Her transition to ASUS in 2004 marked the beginning of a long-term commitment to enhancing user experience in technology products.

Professional Experience

With nearly two decades of experience at ASUS, Flora Chen has developed a deep expertise in user research. Her role involves analyzing user feedback, conducting usability studies, and collaborating with cross-functional teams to inform product development. This extensive experience positions her as a key contributor to the company's user experience strategies.

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