Frank Lee
About Frank Lee
Frank Lee serves as the Country Product Manager at ASUS in Vietnam, where he has significantly impacted market share and channel coverage for netbooks and tablets since 2010. His achievements include launching key products and enhancing logistics and service processes in both Vietnam and Cambodia.
Work at ASUS
Frank Lee has been serving as the Country Product Manager at ASUS since 2010. Over his 14-year tenure, he has played a crucial role in the company's product strategy and market penetration in Vietnam. His efforts have led to significant achievements, including the successful launch of key products such as the Zenfone and Google Nexus7. Lee has also restructured the sales team to enhance channel management, which has contributed to improved market performance.
Achievements in Market Share
During his career, Frank Lee achieved a 50% market share for netbooks in Vietnam, ranking No.1 in 2011. He also increased tablet channel coverage in Vietnam from 40% to 80%. In Cambodia, he improved netbook market share from 12% to 25%, securing the No.2 position from 2011 to 2013. Additionally, he ranked No.3 for Google Nexus7 market share in Vietnam among all other countries.
Education and Expertise
Frank Lee earned his Bachelor's degree in International Business from National Taiwan University, where he studied from 2003 to 2007. Prior to this, he attended Kaohsiung Senior High School from 2000 to 2003. His educational background has equipped him with the knowledge and skills necessary for effective product management and market strategy.
Contributions to Cambodia's Market
In Cambodia, Frank Lee landed the largest distributor in 2013, which resulted in a 65% increase in netbook quantity. He also restructured the service process, reducing turnaround time from 7 days to 3 days. Furthermore, he improved logistics in Cambodia, achieving at least a 50% cost saving for distributors.
Impact on Smartphone Sales
Frank Lee significantly enhanced the smartphone run rate by more than 300% within a single year. This achievement reflects his ability to drive sales growth and adapt to market demands effectively.