Fraser Craddock

Fraser Craddock

Account Director @ ASUS

About Fraser Craddock

Fraser Craddock is an Account Director at ASUS in the United Kingdom, where he has worked since 2016. He has a background in retail account management, having previously held positions at Westcoast Limited and currently serves as Desktop PC Country Product Manager at ASUS.

Work at ASUS

Fraser Craddock has been employed at ASUS since 2010, where he currently holds the position of Account Director. His role involves managing key accounts and developing strategies to enhance ASUS's market presence in the United Kingdom. In addition to his directorial responsibilities, he has also served as the Desktop PC Country Product Manager for the UK, contributing to product management and marketing initiatives for over 14 years.

Previous Experience at Westcoast Limited

Prior to his tenure at ASUS, Fraser Craddock worked at Westcoast Limited. He began as an Independent Retail Account Manager from 2005 to 2009, where he managed relationships with independent retailers. Following this role, he transitioned to a Retail Account Manager position from 2009 to 2010, further developing his expertise in account management and retail strategy.

Education and Expertise

Fraser Craddock attended Reading Blue Coat School from 1992 to 1999. His educational background has provided a foundation for his career in account management and product marketing within the technology sector. His expertise encompasses retail account management, product strategy, and market development.

Career Timeline

Fraser Craddock's career spans over two decades, with significant roles at both Westcoast Limited and ASUS. He began his career in 2005 and has accumulated extensive experience in account management. His current role at ASUS as Account Director has been ongoing since 2016, following his previous position as Desktop PC Country Product Manager, which he has held since 2010.

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