Henrique J. M. C. Da Costa
About Henrique J. M. C. Da Costa
Henrique J. M. C. Da Costa is a Country Product Manager at ASUS, where he has worked since 2015, overseeing the product lifecycle for PCs, tablets, and smartphones in Brazil. He has a background in electronics and extensive experience in product management, having previously held senior roles at Lenovo and Semp Toshiba.
Work at ASUS
Currently, Henrique J. M. C. Da Costa serves as the Country Product Manager at ASUS, a position he has held since 2015. In this role, he manages the product lifecycle for ASUS Brazil's PC systems, tablets, and smartphones, including the Zenfone series. His responsibilities encompass strategic planning and tactical activities, ensuring that product offerings meet the needs of the Brazilian market. He collaborates closely with the sales and marketing departments to align product strategies with market demands.
Previous Experience at Lenovo
Prior to his tenure at ASUS, Henrique worked at Lenovo as a Senior Manager for Commercial and Consumer Products from 2014 to 2015. His role in the São Paulo area involved overseeing product management and strategy, contributing to the company's objectives in the consumer electronics sector.
Career at Semp Toshiba
Henrique's career includes an extensive period at Semp Toshiba, where he served as a Senior Technical Consultant from 1996 to 2014. Over 18 years, he developed expertise in technical consulting, contributing to product development and management in the technology sector within the São Paulo area.
Education and Expertise
Henrique studied at The University Center of FEI, where he focused on Eletrônica and achieved a Superior degree from 1979 to 1983. His educational background provides a strong foundation for his expertise in managing the entire product lifecycle, from strategic planning to tactical execution. He possesses a robust understanding of both high-level and low-level software design, which supports his role in product development.
Focus on Brazilian Market
In his current role, Henrique emphasizes the development of products that align with Brazilian consumer preferences and cost-benefit expectations. He supports the alignment of product strategies with market needs, ensuring that ASUS's offerings resonate with local consumers.