Henry K.
About Henry K.
Henry K. serves as a Product Marketing | GTM | Planner for ASUS in Australia and New Zealand, focusing on PR and social influencer strategies in the lifestyle and gaming sectors. He has been with ASUS since 2017 and holds a Bachelor of Business & Commerce from Western Sydney University.
Work at ASUS
Henry K. has been employed at ASUS since 2017, serving as a Product Marketing | GTM | Planner for the Australia and New Zealand (ANZ) region. In this role, he manages public relations and social influencer strategies, focusing on the lifestyle and gaming sectors. His responsibilities include ensuring consistent branding for ASUS across consumer and enterprise markets. He also develops strategic go-to-market programs specifically for ASUS notebooks in the ANZ region. His work is integral to aligning the company's marketing efforts with its overall business objectives.
Education and Expertise
Henry K. holds a Bachelor of Business and Commerce from Western Sydney University. His educational background provides him with a solid foundation in business principles, which he applies in his current role at ASUS. His expertise includes product marketing, go-to-market strategies, and public relations, particularly within the lifestyle and gaming sectors. This combination of education and experience positions him effectively to oversee product planning initiatives tailored for e-commerce platforms.
Background
Henry K. has a professional background that spans over seven years in the technology marketing sector. His tenure at ASUS has allowed him to develop a deep understanding of market dynamics in both consumer and enterprise segments. Based in Sydney, Australia, he has focused on creating impactful marketing strategies that resonate with diverse audiences. His role requires a blend of analytical and creative skills to effectively manage product marketing efforts.
Achievements
In his role at ASUS, Henry K. has successfully overseen the development of strategic go-to-market programs for ASUS notebooks in Australia and New Zealand. He has played a key role in managing public relations and social influencer strategies, which are essential for enhancing brand visibility in the lifestyle and gaming sectors. His contributions have helped align ASUS branding across various markets, ensuring a cohesive marketing approach.