Ivan Chen
About Ivan Chen
Ivan Chen is a Product Manager at ASUS, where he has worked since 2010. He specializes in product planning and lifecycle management for premium multimedia notebooks and collaborates with various teams to ensure successful product launches.
Work at ASUS
Ivan Chen has served as a Product Manager at ASUS since 2010, accumulating 14 years of experience in this role. He is responsible for defining key selling points and collaborating with the marketing team to develop sales kits, product videos, and launch events. His role requires coordination with various teams, including audio, software, and product teams, to effectively plan product phases. Chen also engages with new technology vendors, such as LeapMotion, to explore cooperation models and negotiate commercial terms.
Education and Expertise
Ivan Chen holds a Master's degree in Management Science from National Chiao Tung University (NCTU), where he studied from 2005 to 2007. He also earned a Bachelor's degree in Business Administration and Management from National Taiwan University of Science and Technology (NTUST), studying from 2001 to 2005. His educational background provides a strong foundation for his expertise in product planning, development, and lifecycle management, particularly in the context of premium multimedia notebooks.
Background
Chen has over three years of experience specifically focused on product planning, development, and lifecycle management for premium multimedia notebooks. He manages the Bang & Olufsen ICEpower account at ASUS and regularly meets with frontline sales and TPM to assess their needs regarding price band line-up and SKU requirements. Additionally, he maintains forecasts of base units and key parts in the Oracle system to ensure fulfillment of sales demand during mass production.
Strategic Partnerships
In his role at ASUS, Ivan Chen acts as a point of contact for strategic partner engagement and internal coordination with major companies such as Google and Qualcomm. His responsibilities include engaging with these partners to facilitate collaboration and ensure alignment on product initiatives. This aspect of his role highlights his ability to navigate complex partnerships and contribute to the company's strategic goals.