Jackie (Chia Chi) Tai
About Jackie (Chia Chi) Tai
Jackie (Chia Chi) Tai serves as the Consumer PC Country Product Manager at ASUS Deutschland, where she has contributed to significant market share growth in various regions. With a background in gaming and mobile product management, she has successfully executed high-volume sales and developed strategic initiatives for ASUS products.
Work at ASUS
Currently, Jackie Tai serves as the Consumer PC Country Product Manager at ASUS Deutschland, a position held since 2021. In this role, Tai oversees product management for consumer PCs in Germany, contributing to strategic initiatives and market growth. Prior to this, Tai worked as the Gaming Country Product Manager from 2018 to 2021, focusing on the gaming segment. Earlier roles include Mobile Country Product Manager in Spain and PC Country Product Manager in the Philippines, showcasing a diverse range of responsibilities within the company.
Sales Achievements
Jackie Tai successfully executed a high-volume sales transaction of over 500 units of Transformer Tablets within one hour through a TV shopping channel. This accomplishment highlights Tai's capability in driving sales and engaging with consumers effectively. Additionally, Tai contributed to a significant increase in Germany's gaming laptop market share, growing from 13% to 26% by December 2020, demonstrating a strong impact on the gaming product segment.
Market Growth Contributions
In the Philippines, Jackie Tai played a key role in achieving a 10% growth in notebook market share within a year, elevating the ranking from No. 4 to No. 2. This achievement reflects Tai's strategic approach to market development and product positioning. Furthermore, Tai was instrumental in developing the gaming notebook and desktop strategy for ASUS in Germany, which contributed to the brand's competitive standing in the market.
Education and Expertise
Jackie Tai earned a Bachelor's degree in Business Administration from 輔仁大學, completing the program from 2005 to 2009. This educational background provides a foundation in business principles that supports Tai's expertise in product management and market strategy. The combination of academic knowledge and practical experience in various roles at ASUS enhances Tai's ability to lead product initiatives effectively.
Professional Background
Jackie Tai's professional journey at ASUS began as a Distributor Account Manager in Taiwan from 2010 to 2014. Following this role, Tai transitioned to the Philippines as PC Country Product Manager from 2014 to 2016, then moved to Spain as Mobile Country Product Manager from 2017 to 2018. This diverse experience across different markets and product categories has equipped Tai with a comprehensive understanding of the technology sector and consumer preferences.