Jing Hsuan Lu
About Jing Hsuan Lu
Jing Hsuan Lu is a Senior Global Product Marketing Specialist at Asus, where she has worked since 2015. She previously held positions at Creategic Advertising and Mccann Worldgroup and earned a Bachelor's degree in Advertising from National Chengchi University.
Current Role at ASUS
Jing Hsuan Lu serves as a Senior Global Product Marketing Specialist at ASUS, a position held since 2015. In this role, Lu is responsible for developing and executing marketing strategies for global product lines. The position is based in Taipei, Taiwan, where Lu collaborates with cross-functional teams to enhance product visibility and market penetration. Lu's extensive experience in product marketing contributes to ASUS's efforts in maintaining its competitive edge in the technology sector.
Previous Experience in Advertising
Prior to joining ASUS, Jing Hsuan Lu worked as an Account Executive at Creategic Advertising from 2012 to 2014. During this two-year tenure, Lu managed client accounts and contributed to the development of advertising campaigns. Additionally, Lu had a brief stint as a part-time employee at McCann Worldgroup in 2014, where Lu gained insights into high-profile advertising projects for one month in New York City.
Education and Academic Background
Jing Hsuan Lu studied at National Chengchi University, where Lu earned a Bachelor's degree in Advertising. This academic journey spanned from 2008 to 2012, providing a solid foundation in marketing principles and strategies. The education received at National Chengchi University has been instrumental in shaping Lu's career in product marketing and advertising.