Johnny Chen, MBA
About Johnny Chen, MBA
Johnny Chen is a Channel Business Manager at ASUS, with a background in data analysis and digital marketing. He holds an MBA and has extensive experience in strategic engagement, sales optimization, and managing cross-functional projects in the IT industry.
Current Role at ASUS
Johnny Chen serves as a Channel Business Manager at ASUS, a position he has held since 2019. In this role, he is responsible for executing go-to-market strategies and optimizing sales results and profitability. He engages in regional business reviews to identify market trends and opportunities, bridging sales and business units to create effective solutions.
Previous Experience at DiDi
Before joining ASUS, Johnny Chen worked at DiDi as a Data Analyst and Operations staff for five months in Beijing, China, in 2018. His role involved analyzing data and supporting operational functions within the organization.
Digital Marketing Management at Fiber Secret
Johnny Chen held the position of Digital Marketing Manager at Fiber Secret from 2018 to 2019 in Taipei, Taiwan. His responsibilities included managing social media and planning events within the mobile tech and men's apparel industries, contributing to the company's marketing efforts.
Educational Background
Johnny Chen has an extensive educational background. He earned an MBA from National Sun Yat-sen University from 2016 to 2019. Additionally, he studied at Tsinghua University as an exchange student in 2018, focusing on SME for 11 months. He also studied at the Université Nice - Lille for one year in the Department of Marketing Management from 2017 to 2018.
Expertise in Strategic Engagement
Johnny Chen possesses expertise in strategic engagement and Windows implementation. He has over two years of experience in marketing and data analysis for both online and offline campaigns, along with over four years of experience managing multi-national cross-functional projects in the IT industry.