Karolina Jonko Małecka
About Karolina Jonko Małecka
Karolina Jonko Małecka serves as the Country Product Manager for Asus Poland Ltd and the Polish Department of Asustek Computer Inc in Taipei, where she develops and implements sales strategies for ASUS products in Poland.
Work at ASUS
Karolina Jonko Małecka serves as the Country Product Manager at ASUS Poland Ltd and the Polish Department of Asustek Computer Inc in Taipei. She has held this position since 2008, accumulating 16 years of experience in the role. Her responsibilities include developing and implementing sales market strategies for ASUS in Poland. She manages the sales and marketing of various ASUS product lines, which encompass displays, all-in-one PCs, miniPCs, and nettop computers. Additionally, she oversees sales forecasting and execution on both a quarterly and yearly basis.
Education and Expertise
Karolina Jonko Małecka has a solid educational background. She achieved a Master of Arts degree in Marketing, Social Sciences, and Political Science from the University of Wroclaw, studying from 2002 to 2004. Prior to that, she earned a Bachelor of Arts degree in Political Science and Public Relations from the University of Management and Marketing, where she studied from 1999 to 2002. Additionally, she obtained another Bachelor of Arts degree in Italian from the University of Wroclaw, studying from 2001 to 2004.
Background
Karolina Jonko Małecka completed her secondary education at the 9th High School in Wroclaw, where she studied from 1993 to 1997. Her academic journey laid the foundation for her career in product management and marketing within the technology sector. Her extensive experience and educational qualifications contribute to her effectiveness in managing ASUS's product lines in Poland.
Sales and Marketing Responsibilities
In her role at ASUS, Karolina Jonko Małecka plays a significant part in adjusting the product portfolio and pricing policy to align with the Polish market. She collaborates daily with five major Polish IT distributors, including AB S.A. Wrocław, ABC DATA Warsaw, ACTION S.A. Warsaw, COMES Wrocław, and INCOM S.A. Wrocław. Her coordination with the regional sales team and marketing department is essential for consolidating efforts across various sales channels, including commercial IT integrators, VAR partners, SMB, government projects, dealer channels, and retail channels.
Communication with ASUS Headquarters
Karolina Jonko Małecka maintains regular communication with ASUS headquarters in Taipei. She engages in conference calls and reporting to ensure alignment with the company's global strategies and objectives. This communication is vital for the effective management of ASUS's operations in Poland and for addressing any market-specific challenges.