Lara Dolezalek Frese
About Lara Dolezalek Frese
Lara Dolezalek Frese is a Marketing Manager for Switzerland and an E-Commerce Specialist at ASUS, with a strong background in digital marketing and communication. She holds a Master's degree in Media and Communication Management and is fluent in four languages.
Current Role at ASUS
Lara Dolezalek Frese serves as the Marketing Manager Switzerland and eCommerce Specialist at ASUS, a position she has held since 2024. Based in Zürich, Schweiz, she focuses on developing and implementing marketing strategies tailored to the Swiss market. Her role involves enhancing the brand's online presence and optimizing eCommerce operations.
Previous Experience in Digital Marketing
Before joining ASUS, Lara worked at Studio ZX | ZEIT Verlagsgruppe as a Digital Marketing & Community Manager from 2021 to 2023. In this role, she was responsible for managing digital marketing campaigns and fostering community engagement. Prior to that, she held multiple positions at Lufthansa City Center, including Marketing Manager Social Media and Digital & Print Media Designer, where she contributed to various marketing initiatives.
Educational Background
Lara has a diverse educational background. She studied Media- & Communication Management at Hochschule Fresenius, earning a Master's degree from 2021 to 2023. She also holds a Bachelor of Arts in Tourism- & Travel Management from the University of Applied Sciences Worms, completed between 2016 and 2019. Additionally, she has completed studies in English Literature and History at Sarum Academy, achieving AS-Levels, and has a Graphic Design qualification from the Institut für Lernsysteme.
Language Proficiency and Skills
Lara is fluent in four languages, which enhances her ability to communicate effectively in diverse environments. She thrives in creative settings and specializes in developing and enhancing content that strengthens brand identity. Her skills in digital marketing strategies are complemented by her background in graphic design and media management.
Certifications and Additional Training
In addition to her academic qualifications, Lara is a certified yoga teacher, having completed 285 hours of training. This certification reflects her commitment to personal development and responsible decision-making within team environments.