Maria Ximena Hernandez Ospina
About Maria Ximena Hernandez Ospina
Maria Ximena Hernandez Ospina is the Country Marketing Manager for Colombia and Ecuador at ASUS, with a background in marketing that includes roles at Samsung Electronics and Directv. She holds multiple degrees in marketing and communication and has expertise in brand management, media planning, and executing BTL strategies.
Current Role at ASUS
Maria Ximena Hernandez Ospina serves as the Country Marketing Manager for Colombia and Ecuador at ASUS. She has held this position since 2022, operating from Bogotá, Distrito Capital, Colombia. In her role, she is responsible for overseeing marketing strategies and initiatives tailored to the Colombian and Ecuadorian markets.
Previous Experience at Samsung Electronics
Prior to her current role, Hernandez Ospina worked at Samsung Electronics in various capacities. She was the Marketing Head for the IM Division from 2020 to 2022 in Bogotá. Additionally, she held positions in Channel Marketing and as Marketing and Communication Manager from 2016 to 2020, accumulating significant experience in marketing operations.
Educational Background
Hernandez Ospina has a strong educational foundation in marketing and communication. She earned a Master's degree in Comunicación institucional y publicidad from Universidad de Palermo in 2013. She also holds a degree in Comunicadora Social y Periodista from Universidad de La Sabana, completed in 2007, and an Especialista en Gerencia de Mercadeo from Universidad del Rosario, achieved in 2011.
Expertise in Marketing Strategies
Hernandez Ospina specializes in developing and executing high-level Below The Line (BTL) marketing strategies. She possesses significant experience in managing marketing budgets and has a strong background in both traditional and digital marketing strategies. Her expertise extends to brand management and media planning.
Event Management Experience
Hernandez Ospina has a proven track record in organizing and managing high-profile events. Her experience in this area complements her marketing expertise, allowing her to effectively promote brands and engage target audiences through various channels.