Marina Voitsehovskaya
About Marina Voitsehovskaya
Marina Voitsehovskaya serves as the Country Product Manager for ASUS in Russia, CIS, and the Baltics, focusing on audio cards and gaming peripheral products. With extensive experience in sales and product management, she has significantly increased market share in the audio card sector and has organized numerous training events for dealers.
Work at ASUS
Marina Voitsehovskaya has served as the Country Product Manager at ASUS since 2010, focusing on audio cards and gaming peripheral products. In this role, she has been instrumental in increasing the internal market share of audio cards to 90% within major Russian retailers, including DNS and Citilink. Voitsehovskaya has also played a crucial role in the development of ASUS's Hi-Fi business, achieving a market share of 5% from its inception. Her extensive experience in product management contributes to her effectiveness in this position.
Previous Experience
Before her tenure at ASUS, Marina Voitsehovskaya held several key positions in the technology and sales sectors. She worked at Polaris as a Senior Sales Manager for eight months in 2001, where she organized and conducted up to 35 training events for dealers. Voitsehovskaya also served as a Market Development Manager at Belkin International from 2007 to 2008, managing key accounts with up to 30 partners. Additionally, she worked as a Product Manager for CyberPower UPS at Bureaucrat from 2003 to 2007, contributing to product management strategies.
Education and Expertise
Marina Voitsehovskaya earned her Bachelor's degree from the Russian State University of Trade and Economics, studying from 2000 to 2006. Her educational background provides a foundation for her expertise in product management and market development. Voitsehovskaya's knowledge in these areas has been applied throughout her career, particularly in her roles at ASUS and other organizations.
Achievements in Market Share Growth
Throughout her career, Marina Voitsehovskaya has achieved significant market share growth in the audio card sector. Notably, she increased the market share from an initial 0% to 60%. Her strategic initiatives and management skills have contributed to the success of the brands she has represented, particularly in the competitive landscape of audio products in Russia.