Mark Hsieh
About Mark Hsieh
Mark Hsieh is a ROG Product Manager at ASUS, where he has worked since 2014 in Taipei. He has a background in software engineering and product management, with significant contributions to the development and monetization of ZenUI Launcher.
Work at ASUS
Mark Hsieh has served as the ROG Product Manager at ASUS since 2014. In this role, he focuses on enhancing the gaming experience through innovative product features. His tenure at ASUS spans a decade, during which he has contributed to the development and management of various gaming products. Hsieh's work is centered in Taipei, where he collaborates with cross-functional teams to drive product strategy and execution.
Education and Expertise
Mark Hsieh studied at Tamkang University, where he earned a bachelor's degree in Information Management from 2012 to 2014. His educational background provides a strong foundation in technology and management, which he applies in his professional roles. Hsieh's expertise includes product management, software development, and user experience optimization, particularly in mobile applications.
Background
Before joining ASUS, Mark Hsieh worked at SINBON Electronics as a Senior Software Engineer from 2008 to 2011. He then transitioned to Acer, where he held the position of Associate RD Manager from 2011 to 2014. During his time at Acer, he led the development of ZenUI Launcher, significantly impacting its market presence and user engagement.
Achievements in ZenUI Launcher
Mark Hsieh played a pivotal role in the development of ZenUI Launcher, implementing features such as Quick Find, Launcher theme store, and ZenLife to enhance user experience. He successfully expanded the launcher to support all Android devices, which increased its accessibility. Hsieh also utilized tools like Google Analytics and ASO to optimize the launcher's performance and monetization strategies.