Mei Hsin Kuo
About Mei Hsin Kuo
Mei Hsin Kuo is a Senior Marketing Manager at ASUS, where she has worked for 24 years. She has played a significant role in defining the brand image and coordinating major international exhibitions.
Work at ASUS
Mei Hsin Kuo has been with ASUS since 2000, serving as a Senior Marketing Manager for 24 years in Taipei. In this role, she has played a significant part in defining the ASUS exclusive store brand image. Kuo coordinates various marketing initiatives and guides regional teams to enhance brand awareness and preference. She manages a team of nine staff members and reports directly to the vice president and marketing director.
Education and Expertise
Mei Hsin Kuo earned her Master's degree in Communication Management from 銘傳大學, studying from 2001 to 2003. Her educational background provides a foundation for her expertise in marketing and communication strategies, which she applies in her current role at ASUS. Kuo has also provided product management expertise for wireless products from 2008 to 2012, focusing on brand positioning and consumer research.
Background
Mei Hsin Kuo has extensive experience in marketing and communications, particularly within the technology sector. Her career at ASUS has included coordinating international exhibitions such as CES, MWC, Computex, and IFA. Kuo handles all aspects of these events, from materials creation to logistics, showcasing her organizational skills and attention to detail.
Achievements
Throughout her tenure at ASUS, Mei Hsin Kuo has made notable contributions to the company's marketing strategies. She has guided regional teams to maximize the return on investment for marketing resources, significantly impacting ASUS's brand awareness. Her leadership in managing a team of nine has facilitated effective marketing campaigns that align with the company's goals.