Michael Chen
About Michael Chen
Michael Chen is the Director of Marketing at ASUS, where he has worked since 2016. He has a strong background in integrated marketing, having previously served as Associate Global Marketing Director and Senior Account Executive, and has successfully led campaigns that significantly increased brand visibility and sales.
Current Role at ASUS
Michael Chen serves as the Director of Marketing at ASUS, a position he has held since 2016 in Shanghai City, China. In this role, he oversees marketing strategies and initiatives aimed at enhancing the brand's presence in the competitive technology market. His responsibilities include managing integrated marketing campaigns and leading efforts to engage with customers through various digital platforms.
Previous Experience at ASUS
Prior to his current role, Michael Chen worked at ASUS as the Associate Global Marketing Director from 2010 to 2016 in Taipei City, Taiwan. During this time, he contributed to the development of marketing strategies that promoted ASUS products globally. His experience in this position laid the groundwork for his current leadership role in marketing.
Experience at Ogilvy & Mather
Michael Chen began his career at Ogilvy & Mather as a Senior Account Executive from 2009 to 2010 in Taiwan. In this role, he was involved in managing client accounts and developing marketing strategies. His experience at Ogilvy & Mather provided him with a strong foundation in integrated marketing communications.
Educational Background
Michael Chen earned his Bachelor's degree in Journalism and Communication Studies from Fu Jen Catholic University, where he studied from 2004 to 2008. This educational background equipped him with essential skills in communication and media, which he has applied throughout his marketing career.
Marketing Achievements
Michael Chen has successfully led multiple marketing initiatives at ASUS, including the development of 360 integrated marketing campaigns for the ROG brand in China. He organized two press launch events in 2018 that generated over 200 million impressions and significantly increased sales volume for high-end products. His innovative use of KOLs for generating user-generated content has also resulted in substantial sales growth for ASUS's gaming products.