Patrick Liu
About Patrick Liu
Patrick Liu is a Product Manager at ASUS, where he has worked since 2020, focusing on desktop products. He holds multiple degrees in Materials Science and Engineering, Global Business, and Business Administration from various universities.
Work at ASUS
Patrick Liu has been employed at ASUS as a Product Manager since 2020. His role is based in Taipei, Taiwan, where he provides sales and marketing support specifically for desktop products. He conducts competitor analysis to inform product strategies and is responsible for defining marketing specifications for these products. Additionally, he manages the ProArt Series Desktop product line and oversees the New Product Introduction (NPI) process, ensuring that new desktop products meet market demands and company standards.
Education and Expertise
Patrick Liu holds a Bachelor of Science degree in Materials Science and Engineering from National Formosa University, which he completed from 2011 to 2016. He furthered his education with multiple master's degrees, including a Master of Global Business from the University of Victoria in 2018, a Master of Science in Global Business from Johannes Kepler Universität Linz in 2018, and a Master of Business Administration in the International Business Program from National Sun Yat-Sen University, which he completed in 2020.
Background
Before joining ASUS, Patrick Liu worked as a Project Engineer at BXB Electronics Co., Ltd. from 2018 to 2020. His experience in engineering provided him with a strong foundation in product development and project management, which he has applied in his current role at ASUS. His academic background in materials science and global business complements his professional experience, allowing him to approach product management with a comprehensive understanding of both technical and market aspects.
Competitor Analysis and Market Strategy
In his position at ASUS, Patrick Liu conducts thorough competitor analysis for desktop products. This analysis is crucial for developing effective marketing strategies and ensuring that ASUS products remain competitive in the market. By evaluating competitors' offerings, he helps define the unique selling propositions of ASUS desktop products, contributing to the overall success of the product line.
New Product Introduction Process
Patrick Liu oversees the New Product Introduction (NPI) process for desktop products at ASUS. This responsibility involves coordinating various stages of product development, from initial concept to market launch. His role ensures that new desktop products align with market needs and company objectives, facilitating a smooth transition from development to sales.