Robin (Yu Che) Cheng
About Robin (Yu Che) Cheng
Robin (Yu Che) Cheng is a game designer currently working at ASUS in Taipei City, Taiwan. With a background in information management and game design, he has experience in product management and UX design, contributing to the development of gaming products and enhancing user experiences.
Work at ASUS
Robin Cheng has held multiple roles at ASUS, starting as a Product Manager (Gaming Product Specialist) from 2017 to 2018, where he worked for 10 months in Taiwan. He then transitioned to a UX Designer position in 2018, contributing to the user experience for gaming products. Since 2020, he has been working as a Game Designer, focusing on level design concepts and collaborating with various teams to finalize layouts. His work involves implementing ROG products and features in virtual displays, enhancing the overall user experience.
Education and Expertise
Robin Cheng has a strong educational background in design and information management. He studied at Fu Jen Catholic University, where he earned a Bachelor's degree in Information Management from 2009 to 2013. He furthered his education at EC Design School, achieving a qualification in Digital Media Design from 2013 to 2014. Additionally, he studied Game Design at Vancouver Film School, obtaining a Bachelor's Degree from 2015 to 2016. This diverse educational experience has equipped him with expertise in both game design and user experience.
Background
Robin Cheng's career in the gaming industry began after completing his studies. His work at ASUS has allowed him to combine his educational background in design and management with practical applications in game development. His role as a Game Designer involves not only level design but also collaboration with localization partners to ensure accurate language translation for narrative designs. This background supports his contributions to enhancing user engagement and experience in gaming.
Achievements
During his tenure at ASUS, Robin Cheng has made significant contributions to the development of gaming products. His involvement in implementing ROG products and features in virtual displays has played a role in improving user experience. Additionally, his responsibility for establishing level design concepts and collaborating with other disciplines demonstrates his ability to integrate various aspects of game design effectively. His collaborative efforts with localization partners further highlight his commitment to delivering quality narrative experiences.