Ryan C. Heo
About Ryan C. Heo
Ryan C. Heo serves as the Country Product Manager for Scandinavia at ASUS Nordic, specializing in the Republic of Gamers brand. He has extensive experience in product management, marketing, and sales support, having previously worked at Samsung Electronics Nordic.
Work at ASUS
Ryan C. Heo has been serving as the Country Product Manager for Scandinavia at ASUS Nordic since 2021. In this role, he focuses on the Republic of Gamers brand, managing the Gaming Laptop Portfolio and strategy specifically for the Nordic region. His responsibilities include leading product launch strategies, which encompass go-to-market planning, marketing, public relations, and product positioning. He also provides sales support to e-tail and retail channel sales teams, ensuring effective execution of product strategies in the market.
Previous Experience at Samsung Electronics
Before joining ASUS, Ryan C. Heo worked at Samsung Electronics Nordic as a Product Manager from 2020 to 2021. His role involved overseeing product management and contributing to product launch strategies. Prior to this position, he was involved in Supply Chain Management at Samsung from 2017 to 2019. His experience at Samsung provided him with a strong foundation in product management and supply chain operations, enhancing his expertise in the technology sector.
Education and Expertise
Ryan C. Heo studied at Uppsala University from 2012 to 2015, where he completed a three-year program. He also attended the University of Alberta from 2009 to 2012, gaining further academic experience. His educational background is complemented by his practical experience in product management and marketing within the technology industry, particularly in the Nordic market.
Portfolio and Pricing Management
In his current role at ASUS, Ryan C. Heo is responsible for pricing management, which includes profit and loss management, margin structure, promotions, and end-of-life deals. He engages in demand forecasting by collaborating closely with production and procurement teams in Asia. Additionally, he oversees portfolio management, focusing on segmentation and device positioning to maximize synergy within the product offerings.
Channel Management and Training
Ryan C. Heo develops channel management strategies by building partnerships through specified differentiation and campaign plans. He conducts product training for retail and field teams, sharing focused key selling points to enhance product knowledge and sales effectiveness. His approach to training ensures that teams are well-equipped to promote and sell the products effectively.