Shawn Yen
About Shawn Yen
Shawn Yen serves as the Vice President of the Gaming Business Unit at ASUS, where he focuses on product development and the creation of a comprehensive gaming ecosystem. He has a background in engineering from Monash University and has held various roles at ASUS since 2012.
Work at ASUS
Shawn Yen has been serving as the Vice President of the Gaming Business Unit at ASUS since 2017. In this role, he is based in Taipei City, Taiwan, where he engages with consumer electronics ODMs and OEMs to facilitate product development. He is responsible for aligning various cross-functional resources, including Design, Engineering, Quality Control, Research and Development, Sales, and Marketing. Prior to his current position, he worked as a Senior Director at ASUS from 2012 to 2017 in Fremont, California, where he developed long-term product roadmaps and new technologies aimed at enhancing gaming experiences.
Education and Expertise
Shawn Yen studied at Monash University from 2001 to 2003, where he earned a degree in Engineering. This educational background provides him with a solid foundation in technical knowledge, which he applies in his current role at ASUS. His expertise encompasses product development, cross-functional team alignment, and strategic market positioning within the gaming industry.
Background
Shawn Yen has extensive experience in the consumer electronics sector, particularly in gaming. His career at ASUS spans over a decade, during which he has held significant leadership roles. His work involves engaging with various stakeholders to drive initiatives that create a comprehensive gaming ecosystem across multiple devices. His previous experience as a Senior Director has equipped him with the skills necessary to coordinate global Go-To-Market strategies for Republic of Gamers products.
Achievements
In his current role, Shawn Yen is responsible for defining target markets and ensuring that the total experience delivered through Republic of Gamers products aligns with consumer expectations. He has played a key role in driving initiatives that enhance gaming experiences, contributing to the development of long-term product roadmaps and new technologies. His leadership has been instrumental in the success of the Gaming Business Unit at ASUS.