Tracy Li
About Tracy Li
Tracy Li is a Commercial Notebook Product Manager with extensive experience in product management and market analysis. She has worked at ASUS since 2019 and previously held positions at Microsoft, where she focused on sales operations and marketing.
Current Role at ASUS
Tracy Li serves as the Commercial Notebook Product Manager at ASUS, a position she has held since 2019. In this role, she is responsible for defining the product roadmap and positioning for commercial notebooks. Tracy manages the entire product lifecycle, overseeing development to sales processes. She coordinates cross-functional teams, including electrical engineering, mechanical, BIOS, software, and safety, to ensure timely project launches. Her focus includes executing strategic planning for sales strategies and conducting competitor analysis in the commercial PC market.
Previous Experience at Microsoft
Tracy Li worked at Microsoft from 2015 to 2019, initially as a Marketing Intern in the Consumer Channels Group for 11 months. Following her internship, she transitioned to a Sales Operation Specialist role, where she worked for three years. In both positions, she contributed to defining product strategies and conducting market research. Her responsibilities included analyzing competitor trends and user insights, which informed product positioning and marketing efforts.
Education and Academic Background
Tracy Li earned her Bachelor's degree in International Business from 銘傳大學, where she studied from 2012 to 2016. In addition to her undergraduate studies, she participated in a study tour at UCLA Extension in 2015 for 11 months. This academic background provided her with a solid foundation in business principles and international market dynamics, which she applies in her professional roles.
Market Research and Analysis Expertise
Tracy Li conducts worldwide market research and analysis to identify key competitor trends and user insights. This expertise is crucial in her role at ASUS, where understanding market dynamics informs product development and strategic planning. Her analytical skills enable her to assess market needs and align product offerings accordingly, ensuring that ASUS remains competitive in the commercial PC sector.
Product Lifecycle Management
In her current role, Tracy Li manages the entire product lifecycle for commercial notebooks. This includes overseeing the development phase, coordinating with various teams, and ensuring that products meet market demands. She emphasizes speed and urgency in addressing tactical business needs, which is essential for successful product launches and maintaining market relevance.