Tzu Hui Hsu
About Tzu Hui Hsu
Tzu Hui Hsu serves as the Country Marketing Manager at ASUS in Dubai, United Arab Emirates, a position she has held since 2019. With a background in digital marketing and content management, she has successfully executed various marketing initiatives, including a notable campaign for the ROG Zephyrus G14.
Work at ASUS
Tzu Hui Hsu has been serving as the Country Marketing Manager at ASUS since 2019, based in Dubai, United Arab Emirates. In this role, Hsu collaborates closely with the global marketing team, operators, distributors, and partners to plan and execute various marketing initiatives. Prior to this position, Hsu worked as a Digital Marketing Specialist at ASUS for six months in 2018, where foundational marketing skills were developed.
Education and Expertise
Hsu holds a Bachelor's degree in Arabic Language and Literature from National Chengchi University, where studies were completed from 2009 to 2013. Additionally, Hsu studied Arabic Language and Literature at the University of Jordan for one year from 2014 to 2015. Hsu also completed Business English Courses at Griffith International from 2015 to 2016, enhancing communication skills in a business context.
Background
Before joining ASUS, Hsu gained experience in digital marketing and content management. Hsu worked as a Content Management Specialist at Tripinsiders for three months in 2016 in Taiwan. Additionally, Hsu interned as a Digital Marketing Intern at Ecotourism Australia for five months in Brisbane, Australia, in 2015. These roles contributed to a solid foundation in digital marketing strategies.
Achievements
During the tenure at ASUS, Hsu achieved significant marketing milestones, including a halo effect with the ROG gaming laptop, which resulted in an 80% increase in traffic to the official site and a 60% increase in social media followers. Hsu also successfully led the 2020 ROG Zephyrus G14 launch campaign in collaboration with Egyptian musician Marwan Moussa, which targeted Gen Z and significantly increased Google trend visibility in the local market.
Marketing Responsibilities
In the role of Country Marketing Manager, Hsu is responsible for managing marketing budgets and implementing cost-efficiency strategies for ASUS in Saudi Arabia and Egypt. This involves strategic planning and execution of marketing campaigns tailored to the regional market, ensuring alignment with global marketing objectives.