Vanessa Wei
About Vanessa Wei
Vanessa Wei is a Digital Marketing and Ecommerce Senior Manager at 華碩, where she has worked since 2010. She specializes in media buying strategies and manages marketing for multiple stores across Europe, Australia, and Taiwan.
Work at ASUS
Vanessa Wei has been employed at 華碩 (ASUS) since 2010, where she holds the position of Digital Marketing and Ecommerce Senior Manager. In this role, she is responsible for overseeing marketing strategies for accessory products, ensuring optimization throughout the consumer decision-making cycle. She has played a key role in developing and implementing the ASUS Store, an ecommerce platform that serves the EMEA, APAC, and Americas regions. Additionally, she manages marketing strategies for 16 EU stores, as well as stores in Australia and Taiwan, focusing on local launch campaigns and seasonal promotions.
Education and Expertise
Vanessa Wei earned her Bachelor's degree in Advertising from 國立政治大學, where she studied from 2005 to 2008. Following this, she pursued a Master's degree in Public Relations and Advertising at Shin Hsin University, completing her studies from 2008 to 2010. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current role at ASUS.
Digital Marketing Strategies
In her current position, Vanessa Wei executes comprehensive media buying strategies that include Google Adwords and social network advertising. She leads local digital marketing training initiatives aimed at enhancing regional marketing capabilities. Her focus on local launch campaigns and seasonal promotions demonstrates her commitment to adapting marketing strategies to meet the needs of diverse markets.
Marketing Management Experience
Vanessa Wei has extensive experience managing marketing strategies across multiple regions. She oversees marketing efforts for 16 EU stores and additional stores in Australia and Taiwan. Her role involves executing local launch campaigns and seasonal promotions, ensuring that marketing initiatives are tailored to each specific market.