Yanina Tu
About Yanina Tu
Yanina Tu is a Territory Product Manager at ASUS, where she has worked since 2018 in Taipei City, Taiwan. She specializes in business simulations and management, focusing on product strategy, pricing, and market insights.
Work at ASUS
Yanina Tu has been serving as a Territory Product Manager at ASUS since 2018. In this role, she is based in Taipei City, Taiwan, and has accumulated six years of experience within the company. Her responsibilities include engaging in business simulations and management, with a focus on controlling revenue, costs, profits, and expenses. She also defines and oversees go-to-market pricing, channel, and marketing strategies. Additionally, she manages the country product strategy and inventory, which encompasses allocation and fulfillment adjustments.
Education and Expertise
Yanina Tu holds multiple degrees in business and languages. She studied at Wenzao Ursuline College of Languages, where she completed a Junior college program with a major in Spanish and a minor in English from 2002 to 2007. She then pursued an MBA at National Sun Yat-Sen University, achieving her degree from 2012 to 2014. Additionally, she studied International Business at the Free University of Bozen-Bolzano, completing her MBA in 2014. This educational background supports her expertise in product management and market strategy.
Previous Work Experience
Before joining ASUS, Yanina Tu worked as a Sales Specialist at Pegatron for seven months in 2017 to 2018. Prior to that, she served as a Sales and Marketing Specialist at 新金寶 from 2015 to 2017. These roles contributed to her understanding of sales dynamics and marketing strategies, which are essential in her current position.
Market Insights and Strategy
In her role at ASUS, Yanina Tu is responsible for delivering market insights to field sales teams, headquarters, and marketing departments. This aspect of her work involves analyzing market trends and consumer behavior to inform strategic decisions. Her ability to provide actionable insights plays a crucial role in shaping the company's approach to product management and marketing.