Yu Hsuan Liao
About Yu Hsuan Liao
Yu Hsuan Liao is a Product Manager at ASUS, specializing in gaming motherboards and AIO coolers since 2019. He has contributed to significant product developments and collaborations in the gaming hardware sector.
Work at ASUS
Yu Hsuan Liao has been employed at ASUS since 2019, serving as a Product Manager focused on gaming motherboards and AIO coolers. In this role, Liao has contributed to the development of innovative products, including the ASUS exclusive mechanical component M.2 Q-Latch, which enhances the DIY experience for users. Liao's responsibilities include collaborating with vendors such as Asetek and AMD to develop gaming products and working with CPUID to create exclusive software solutions. Notably, Liao played a key role in launching the ROG STRIX B550-I GAMING, which was released one week ahead of schedule to capture a leading position in the iTX market.
Education and Expertise
Yu Hsuan Liao holds a Bachelor's degree in Communication Engineering from Feng Chia University, where they studied from 2012 to 2016. Following this, Liao pursued a Master's degree in Technology Management at National Chung Hsing University from 2016 to 2018. Additionally, Liao participated in an exchange program at Darmstadt University of Applied Sciences, studying Business from 2018 to 2019. This educational background provides a strong foundation in both technical and managerial aspects relevant to product development and marketing in the technology sector.
Background
Prior to joining ASUS, Yu Hsuan Liao gained experience in marketing roles at Advantech and Delta Electronics in 2017 and 2018, respectively. These positions, although brief, contributed to Liao's understanding of market dynamics and product positioning. The combination of this early career experience and subsequent role at ASUS has shaped Liao's approach to product management in the competitive gaming hardware industry.
Achievements
Yu Hsuan Liao has been involved in several notable projects during their tenure at ASUS. Liao developed the Strix B550-I, which achieved a world record for DRAM overclocking at 6666MHz DDR4 speeds. Additionally, Liao launched a limited Gundam Co-branded AIO cooler in China, which received an overwhelming response and was introduced to the international market. These initiatives demonstrate Liao's capability in product innovation and market engagement.