Yun Hsuan Wu
About Yun Hsuan Wu
Yun Hsuan Wu is an Associate Director at 華碩電腦股份有限公司 in Taipei, Taiwan, with a strong background in marketing communications and digital marketing. She holds a Master of Arts in Public Relations and Advertising and has experience working with global brands to enhance market recognition and revenue growth.
Current Role at ASUS
Yun Hsuan Wu serves as an Associate Director at 華碩電腦股份有限公司 (ASUS) since 2021. In this role, Wu is responsible for leading marketing initiatives and strategies that align with the company's objectives. The position has allowed Wu to leverage extensive experience in both traditional and digital marketing to enhance ASUS's brand presence in the competitive technology market.
Previous Experience in Marketing
Prior to joining ASUS, Yun Hsuan Wu held several marketing positions. Wu worked as a Marketing Section Manager at Micro-Star International Co., Ltd. from 2017 to 2021, overseeing marketing strategies and initiatives. Before that, Wu was an Account Executive at Edelman from 2015 to 2016 and at Ogilvy Advertising from 2016 to 2017, where responsibilities included managing client accounts and developing marketing campaigns.
Educational Background
Yun Hsuan Wu has a strong educational foundation in communication and marketing. Wu earned a Bachelor of Arts (BA) in Chinese Language and Literature from National Tsing Hua University from 2007 to 2011. Following this, Wu obtained a Master of Arts (MA) in Public Relations and Advertising from Shih Hsin University from 2011 to 2013. Additionally, Wu completed a Postgraduate Diploma in Digital Culture and Society at King's College London from 2013 to 2015.
Expertise in Marketing Communications
Yun Hsuan Wu possesses a strong track record in marketing communications, demonstrating expertise in transitioning from traditional marketing to digital marketing. Wu has developed comprehensive go-to-market strategies that have significantly improved market recognition and revenue growth for global brands. Additionally, Wu has shown exceptional leadership and project management skills, contributing to successful marketing campaigns and events.
Skills in Event Planning
Yun Hsuan Wu has a keen interest and expertise in event planning. This skill has been instrumental in executing successful marketing campaigns that engage target audiences. Wu's ability to coordinate events effectively contributes to the overall success of marketing strategies and enhances brand visibility.