Darcy De Leon
About Darcy De Leon
Darcy De Leon is a Digital Content Specialist with extensive experience in writing and editing across various industries. Currently employed at ATCC, she specializes in improving content quality, SEO, and teaching small-business clients effective writing strategies.
Current Role as Digital Content Specialist
Darcy De Leon currently serves as a Digital Content Specialist at ATCC, a position held since 2019. In this role, she is responsible for developing web pages, including key sections such as About Us, Services, and product category pages. She has co-created a content tracking process using the Trello project management system to streamline the website project. Additionally, she documents website writing style in a company-specific writing style guide, ensuring consistency and clarity across content.
Previous Experience in Content Editing and Writing
Darcy De Leon has extensive experience in content editing and writing, having worked in various roles across multiple organizations. She served as a Proofreader at ConocoPhillips and Phillips 66 from 2012 to 2016. Her experience also includes a position as an Editor at the United States Holocaust Memorial Museum and as a Web Content Editor/Senior Communications Specialist at MD Anderson Cancer Center. She has contributed to the newspaper industry as a News Reporter for outlets such as USA TODAY and the Corpus Christi Caller-Times.
Education and Academic Background
Darcy De Leon pursued her education in journalism and communications at several institutions. She studied at The University of Texas at Austin, where she achieved a degree in Journalism from 1981 to 1985. She also attended Texas A&M University-Kingsville, focusing on Communications from 1985 to 1987. Earlier, she completed her studies at Dorothea Brown School and H. M. King High School, laying the foundation for her career in writing and editing.
Expertise in Content Quality Improvement
Darcy De Leon specializes in enhancing content quality for small-business and entrepreneurial clients. She focuses on eliminating jargon, content gaps, and inaccuracies while correcting grammar, spelling mistakes, and style errors. Her work includes adding relevant keywords and writing metadata titles and descriptions to improve SEO. She also suggests methods to repurpose blog content, making it more actionable and beneficial for readers.
Longstanding Career in Writing and Editing
With 31 years of experience in writing and editing, Darcy De Leon has developed a comprehensive skill set across various industries. Her career includes roles in the newspaper sector, content management, and digital marketing. She has provided expert-level editing and proofreading services to Fortune 500 clients, showcasing her proficiency in the field. Her diverse background reflects her adaptability and commitment to content excellence.