Justin Reekie
About Justin Reekie
Justin Reekie serves as the Vice President and General Manager of Squatty Potty at Aterian, having previously held marketing roles at TUSHY and Procter & Gamble. He holds a Graduate Diploma in Business and a Bachelor's Degree in Drama from Queen's University.
Current Role at Aterian
Justin Reekie serves as the Vice President and General Manager of Squatty Potty at Aterian, a position he has held since 2023. In this role, he oversees the brand's strategic direction and operational management, contributing to the company's growth in the consumer goods sector. His leadership is focused on enhancing brand visibility and market penetration.
Previous Experience at TUSHY
Prior to his current role, Justin Reekie worked at TUSHY: For People Who Poop, where he held the position of Marketing Director from 2021 to 2022. He later transitioned to the role of Vice President of Marketing from 2022 to 2023. During his tenure, he was responsible for developing marketing strategies that aligned with the brand's mission to promote better hygiene and wellness.
Educational Background
Justin Reekie studied at Queen's University, where he earned a Bachelor's Degree in Drama and Dramatics/Theatre Arts from 2009 to 2013. He furthered his education by obtaining a Graduate Diploma in Business in 2015, completing the program in 11 months. This combination of arts and business education has equipped him with a diverse skill set applicable to his marketing and management roles.
Experience at Procter & Gamble
Justin Reekie has extensive experience at Procter & Gamble, where he held several positions. He served as a Senior Brand Manager for Tide from 2018 to 2020, followed by a role as Senior Brand Manager for Always & Always Discreet for four months in 2020. He also worked as a Brand Manager for Pampers from 2016 to 2018. His work at Procter & Gamble involved managing brand strategies and driving product innovation.
Leadership at Alma Mater Society
Before his corporate roles, Justin Reekie was the Vice President of Operations at the Alma Mater Society of Queen's University from 2014 to 2015. In this capacity, he managed operational functions and contributed to student governance, enhancing the overall student experience at the university.