Michelle York
About Michelle York
Michelle York serves as the Director of Donor Engagement at Atlantic Health System in Morristown, New Jersey, where she has worked since 2023. With a background in public relations and donor relations, she has extensive experience in event strategy, donor stewardship, and communications.
Work at Atlantic Health System
Michelle York currently serves as the Director of Donor Engagement at Atlantic Health System, a position she has held since 2023. In this role, she oversees the special events team, developing event strategies and timelines. She is responsible for executing all print and digital communications related to events and crafting remarks for various occasions. Prior to her current title, she worked as the Donor Relations Manager from 2022 to 2023 and as the Communications and Donor Relations Coordinator from 2019 to 2022. Her work focuses on enhancing donor engagement and ensuring effective communication within the organization.
Education and Expertise
Michelle York holds a Bachelor of Arts (B.A.) in English Language and Literature from Monmouth University, where she studied from 2008 to 2010. Additionally, she studied Creative Writing at Pratt Institute from 2006 to 2008. Her educational background supports her expertise in communication and donor relations, equipping her with the skills necessary for her roles in public relations and event management.
Background
Before joining Atlantic Health System, Michelle York gained diverse experience in various roles. She worked as a Manager at The Burke Group- The Fromagerie & DB Kitchen from 2011 to 2012 and held multiple positions at Trajectory, including Account Executive, Account Director, and Director of Account Services between 2015 and 2019. Additionally, she was self-employed as a Freelance Public Relations & Social Media Professional from 2012 to 2015. Her background includes experience in sales and marketing at Bands on a Budget and an internship at Algonquin Arts Center.
Achievements
In her role at Atlantic Health System, Michelle York has organized and executed the Foundation's annual Impact Report, integrating both print and digital components. She led the Foundation's Courtesy Plus Program, which focuses on ensuring continuity of care for donors and referrals. Furthermore, she has developed comprehensive stewardship plans for major, seven-figure donors, emphasizing creative and meaningful recognition. Her management of naming and recognition opportunities at Morristown Medical Center includes overseeing annual donor walls and campaign recognition.