Colan Chen
About Colan Chen
Colan Chen serves as the Regional Social Media Manager for APAC at Atlas, where he integrates digital art forms into marketing strategies. With a background in account management and a focus on cross-disciplinary approaches, he embraces a digital nomad lifestyle while exploring blockchain technology in marketing.
Work at Atlas
Colan Chen has been serving as the Regional Social Media Manager for the Asia-Pacific (APAC) region at Atlas since 2022. In this role, he focuses on integrating various digital art forms, including video editing, design illustration, and creative photography, into comprehensive marketing strategies. His position is remote, allowing him to embrace a digital nomad lifestyle while developing strategies that cater to both global and regional markets.
Previous Experience
Before joining Atlas, Colan Chen held several positions in the marketing and communications sector. He worked at Grayling as a Senior Account Director for nine months in 2022 and previously served as an Account Director at the same firm for eight months in 2021. His experience also includes a two-year tenure at dentsu international as a Senior Account Manager. Earlier in his career, he worked as a Marketing Executive at GIHLondon and as an Account Executive at Milton Exhibits.
Education and Expertise
Colan Chen holds a Bachelor of Management in Business Administration from 江南大學, where he studied from 2010 to 2014. He furthered his education at Hong Kong Baptist University, earning a Master of Social Sciences in Media Management from 2014 to 2015. His academic background supports his expertise in developing integrated marketing strategies that merge online and offline channels.
Digital Marketing Focus
Colan Chen specializes in creating integrated marketing strategies that leverage both digital and traditional media. He advocates for a cross-disciplinary approach that combines art and science in marketing. Additionally, he explores the potential of blockchain technology and web3 marketing, particularly in relation to brand management and business development.