Driana Smith Wallace
About Driana Smith Wallace
Driana Smith Wallace is an Events Marketing Manager for North America at Atlas, with a background in event marketing and social media management. She has a strong track record of enhancing brand awareness and driving event success through creativity and strategic collaboration.
Current Role at Atlas
Driana Smith Wallace serves as the Events Marketing Manager for North America at Atlas. She has held this position since 2022 and is based in Chicago, Illinois. In her role, she is responsible for overseeing event marketing strategies that enhance brand visibility and engagement. Driana's expertise lies in transforming events into significant marketing opportunities, ensuring they resonate with target audiences.
Previous Experience in Event Marketing
Before joining Atlas, Driana worked at DailyPay, Inc. as an Event Marketing Specialist from 2021 to 2022. In this role, she focused on creating impactful marketing strategies for events. Prior to that, she was the Social Media Lead at Sun Basket for five months in 2019, where she managed social media campaigns to promote events. Driana also served as the Campus Brand Manager at WayUp in 2018, contributing to brand awareness initiatives.
Educational Background
Driana Smith Wallace completed her high school education at Twinsburg High School, where she achieved an Honors High School Diploma from 2012 to 2016. She then attended Miami University, earning a Bachelor’s Degree in Business, Technology, and Design with a minor in General Business from 2016 to 2019. Her academic background provides a solid foundation for her career in marketing and event management.
Skills and Specializations
Driana specializes in leveraging creativity, strategy, and technology to address business challenges in event marketing. She has a proven track record of boosting brand awareness across various platforms and excels in turning events into must-attend experiences. Driana stays informed on industry trends and emerging technologies, ensuring that her events are memorable and impactful.
Achievements in Event Marketing
Driana has achieved notable results in her event marketing roles, including a 120% increase in event attendance, lead generation, and conversion rates. This accomplishment surpassed annual targets within just two quarters, demonstrating her effectiveness in driving engagement and success through strategic event planning.