Fernanda Ferrara
About Fernanda Ferrara
Fernanda Ferrara is a Senior Business Development Representative at Atlas, where she has worked since 2022. Previously, she held sales roles at Salesforce and Intuit, contributing to global expansion efforts and helping clients navigate payroll complexities.
Work at Atlas
Fernanda Ferrara serves as a Senior Business Development Representative at Atlas since 2022. In this role, she has significantly contributed to the company's global expansion efforts, helping Atlas support operations in over 160 countries. Her responsibilities include assisting clients in navigating the complexities of establishing their own entities and managing payroll on a global scale. Ferrara plays a key role in promoting Atlas's HR technology, which aims to simplify the process of globalization for organizations.
Previous Experience at Salesforce
Before joining Atlas, Fernanda Ferrara worked at Salesforce as an Outbound Sales Representative from 2021 to 2022 in São Paulo, Brazil. During her tenure, she focused on outbound sales strategies, contributing to the company's sales objectives and client engagement efforts. This experience provided her with valuable insights into the sales process and client relationship management.
Background in Sales Development
Fernanda Ferrara also held the position of Sales Development Representative at Intuit from 2020 to 2021, also in São Paulo, Brazil. In this role, she was responsible for generating leads and supporting the sales team in achieving their targets. Her experience in sales development has equipped her with skills essential for business growth and client acquisition.
Education and Expertise
Fernanda Ferrara has a strong educational background in sales and communication. She studied at Universidade Anhembi Morumbi, earning a Bachelor's degree in Communication with an emphasis on Advertising and Propaganda from 2016 to 2019. Additionally, she completed a Técnico Integrado course at Fundação Getulio Vargas in 2019, focusing on basic concepts of creation and sales management strategies. Ferrara further enhanced her skills at Google Mobile Academy, where she completed a course in Sales Techniques in 2020.