Seamus Moore
About Seamus Moore
Seamus Moore serves as the Chief Marketing Officer at Atlas, where he applies customer behavior methodology to enhance acquisition and retention efforts. With extensive experience in marketing roles at various companies, including Groupon and BidX1, he specializes in performance marketing, CRM, and customer experience.
Current Role at Atlas
Seamus Moore serves as the Chief Marketing Officer at Atlas, a position he has held since 2024. In this role, he utilizes customer behavior methodology to enhance acquisition and retention strategies. His focus is on driving effective marketing initiatives that align with the company's objectives. Moore's leadership is characterized by his agile and resourceful approach, enabling him to achieve significant results even with limited resources.
Previous Experience at Groupon
Moore has extensive experience at Groupon, where he held multiple roles from 2013 to 2019. He served as the International Head of CRM, Chief Marketing Officer - International, and a Board Member for Groupon International. His tenure included a focus on customer engagement and retention strategies. He was based in Dublin, Ireland, during this period, contributing to the company's international marketing efforts.
Background in Marketing and Engineering
Moore has a diverse background that combines marketing expertise with engineering principles. He holds a Bachelor of Engineering (B.Eng.) in Mechanical Engineering from Technological University Dublin and a Master's in Innovation and Technology Management from University College Dublin. His engineering background informs his belief in the importance of process and data in marketing strategies.
Leadership Roles in Various Companies
Throughout his career, Moore has held several leadership positions in various organizations. He was the Chief Marketing Officer at BidX1 from 2019 to 2021 and at NearForm from 2021 to 2022. Additionally, he served as the SVP of Global Marketing at Atlas from 2023 to 2024. His roles have involved building marketing strategies for both large brands and scaling start-ups, showcasing his versatility in different market environments.
Skills and Specializations
Moore specializes in performance marketing, customer relationship management (CRM), customer experience, and product management. He is known for his ability to lead teams through challenges and periods of hyper-growth. His approach emphasizes uncovering insights and stories from data, which he believes are essential for achieving breakthroughs in marketing.