Olivia Herron
About Olivia Herron
Olivia Herron serves as the General Manager of Customer Growth at AtoB, focusing on post-sales and new product go-to-market strategies. With a diverse background in client services and sales management across various companies, she has accumulated extensive experience in the technology and media sectors.
Current Role at AtoB
Olivia Herron serves as the General Manager of Customer Growth at AtoB, focusing on post-sales and new product go-to-market strategies. She has held this position since 2022 and is based in Austin, Texas. In her role, she is responsible for driving customer engagement and growth initiatives, leveraging her extensive experience in client services and sales management.
Previous Experience in Sales and Management
Before joining AtoB, Olivia Herron held several significant roles in sales and management. She worked at Meta as the Head of Sales for Small and Medium Businesses from 2021 to 2022. Prior to that, she served as Vice President of Brand Strategy at Curalate from 2012 to 2017. Her experience also includes a position as Senior Renewal Manager at Salesforce Buddy Media from 2011 to 2012 and Client Service Manager at SmartBrief from 2008 to 2010.
Early Career in Legal and Media
Olivia Herron's career began in the legal and media sectors. She worked as a Paralegal at Dow Lohnes PLLC for one year in the Washington D.C. Metro Area from 2007 to 2008. This role provided her with foundational skills in legal processes and client management, which she later applied in her subsequent positions in media and technology.
Educational Background
Olivia Herron earned her Bachelor of Arts degree in Political Science and Sociology from Haverford College, where she studied from 2003 to 2007. Additionally, she attended the University of Melbourne for 11 months in 2006, further broadening her academic experience. Her education has equipped her with critical thinking and analytical skills applicable in her professional roles.
Experience at Facebook and Meta
Olivia Herron worked at Facebook within The Lab, Small Business Group from 2017 to 2021, where she contributed to initiatives aimed at supporting small businesses. Following this role, she transitioned to Meta as the Head of Sales for SMB, where she focused on sales strategies for small and medium-sized enterprises. Her tenure at these companies reflects her expertise in digital marketing and client relations.