Erik Strandberg
About Erik Strandberg
Erik Strandberg serves as the Senior Vice President of Hybrid Therapies at AtriCure, Inc., where he has worked since 2021. He has extensive experience in medical device sales and leadership, having held various positions at St. Jude Medical, Guidant Corporation, and Boston Scientific.
Work at AtriCure
Erik Strandberg has served as the Senior Vice President of Hybrid Therapies at AtriCure, Inc. since 2021. In this role, he is based in Austin, Texas, and oversees a team focused on Hybrid Ablation, AtriClip, and Lariat groups within the Commercial Sales and Strategic Planning sectors. His responsibilities include recruiting, hiring, and developing Director-level leaders to enhance team performance and drive business growth.
Previous Experience in Medical Sales
Prior to his current position, Erik Strandberg held various roles at St. Jude Medical. He served as the Regional Sales Manager for Cardiac Rhythm Management and Electrophysiology Sales from 2008 to 2010 and later as the Area Vice President in the same division from 2014 to 2015. Additionally, he worked as the Regional Sales Director from 2010 to 2014. His experience at St. Jude Medical contributed to his expertise in managing relationships with key healthcare professionals.
Experience at Guidant Corporation and Boston Scientific
Erik Strandberg began his career in medical sales at Guidant Corporation as a Sales Representative for Cardiac Rhythm Management from 2003 to 2005. He then transitioned to Boston Scientific, where he held multiple positions, including WATCHMAN Southeast Area Manager from 2017 to 2018 and Area Vice President for Corporate Accounts & Healthcare Solutions from 2015 to 2017. His roles involved strategic planning and management of corporate accounts.
Expertise in Medical Device Launches
Erik Strandberg specializes in launching new medical devices and driving the adoption of advanced medical procedures. His extensive background in sales and management within the cardiac rhythm management and electrophysiology sectors has equipped him with the skills necessary for effective GPO/IDN contract negotiations and P&L management.