Greg Barlin
About Greg Barlin
Greg Barlin serves as the Vice President of Salesforce at Atrium, where he oversees various practices including Analytics and Salesforce Application Development. He has extensive experience in the technology and consulting sectors, having held leadership roles at companies such as Appirio, Mobiquity, and Deloitte Consulting.
Current Role at Atrium
Greg Barlin currently serves as the Vice President of Salesforce at Atrium, a position he has held since 2023. In this role, he oversees the Salesforce Application Development, Strategy, and Business Change Enablement practices. His focus is on creating a unified vision for the design and implementation of 'Systems of Intelligence', which aims to enhance user efficiency through actionable insights and automation.
Previous Experience at Atrium
Before his current role, Greg Barlin worked at Atrium in various capacities. He served as the Vice President of Analytics from 2020 to 2023, and as the Director of Analytics from 2018 to 2020. During these periods, he was responsible for overseeing analytics initiatives and integrating insights to improve user engagement and operational efficiency.
Career Background
Greg Barlin has a diverse career history that includes significant roles in various organizations. He worked at Appirio as Senior Director of Digital Studios from 2014 to 2017, and at Mobiquity, Inc. as Director for the Central Region from 2013 to 2014. His earlier experience includes positions at Perficient as Director of Solution Delivery from 2006 to 2012, and at Deloitte Consulting as a Systems Analyst and Consultant from 1999 to 2004.
Educational Background
Greg Barlin studied at the University of Notre Dame, where he earned a Bachelor of Arts degree in History and Computer Applications from 1995 to 1999. His educational background provides a foundation for his expertise in analytics and technology-driven business solutions.
Focus on User-Centered Design
In his professional roles, Greg Barlin emphasizes a user-centered approach to design and implementation. He combines forward-looking design with Business Change Enablement services to enhance user adoption and increase return on investment for customers. His work aims to integrate insights into the workflow of users on various platforms.