Natasa Marinkovic
About Natasa Marinkovic
Natasa Marinkovic is the VP of Marketing at Atrium, where she has worked since 2023. She specializes in demand generation and B2B digital marketing, holding a Salesforce certification as a Pardot consultant.
Work at Atrium
Natasa Marinkovic currently serves as the Vice President of Marketing at Atrium, a position she has held since 2023. In this role, she operates remotely and focuses on developing marketing strategies that emphasize analytics and ROI reporting. Prior to her current role, she worked as the Senior Director of Marketing at Atrium from 2021 to 2023, where she contributed to the company's marketing initiatives for two years. Additionally, she briefly held the position of Senior Director of Customer Programs at Atrium for four months in 2021.
Education and Expertise
Natasa Marinkovic studied Communications at DePaul University. She holds a Salesforce certification as a Pardot consultant, which enhances her expertise in digital marketing and demand generation. Her educational background and certifications support her specialization in B2B digital marketing within the Salesforce consulting ecosystem.
Background in Business Development
Before joining Atrium, Natasa Marinkovic accumulated significant experience in business development and product sales at Silverline. She served as the Manager of Business Development and Product Sales from 2017 to 2019, followed by a promotion to Director of Business Development and Product Sales from 2019 to 2020. She also held the position of Director of Marketing and Product Sales at Silverline from 2020 to 2021. Earlier in her career, she worked at Sales Empowerment Group as a Business Development professional for nine months in 2016.
Focus on Marketing Strategies
Natasa Marinkovic emphasizes analytics and ROI reporting in her marketing strategies. Her approach is data-driven, allowing her to measure the effectiveness of marketing initiatives and make informed decisions. This focus on analytics is integral to her role in demand generation and aligns with her expertise in B2B digital marketing.