James Shannon
About James Shannon
James Shannon is a Business Development Director currently working at Attensi in London. He has a diverse background in music technology and business, having co-founded two start-ups and held leadership roles at various companies, including XONE and Auras Studios.
Current Role at Attensi
James Shannon serves as the Business Development Director at Attensi, a position he has held since 2023. Based in London, England, he focuses on driving business growth and developing strategic partnerships. His role involves identifying new market opportunities and enhancing the company's presence in the business development sector.
Previous Experience at XONE
Prior to his current role, James was the CEO and Co-Founder of XONE, where he worked for one year from 2022 to 2023 in London, England. His leadership at XONE involved overseeing operations and strategic direction, contributing to the company's growth in the music technology sector.
Education and Expertise
James Shannon has a strong educational background in music and economics. He earned a Master of Arts in Global Entertainment and Music Business from Berklee College of Music, studying from 2019 to 2020 in Valencia, Spain. He also holds a Bachelor of Applied Economics from Queen's University, where he studied from 2011 to 2015. His education supports his expertise in business development and the music industry.
Background in Music Technology Start-ups
James has founded and scaled two venture-backed music technology start-ups that focus on helping music labels and brands connect with audiences through gaming and mixed reality. His entrepreneurial experience reflects his commitment to innovation in the music industry.
Professional Journey in Operations and Account Management
James has held various roles in operations and account management prior to his current positions. He was the Head of Operations at Blanco And White Productions from 2016 to 2018 in Toronto, Canada, and worked at BioConnect in multiple capacities, including Senior Account Executive and Strategic Account Manager from 2015 to 2019. These roles contributed to his comprehensive understanding of business operations and client relations.