Justin Blanchard
About Justin Blanchard
Justin Blanchard serves as the Senior Writer and Designer and UK Content Team Lead at Attensi, where he focuses on narrative design for gamified simulations. With a background in English from the University of Cambridge, he has developed training solutions that emphasize immersive storytelling and measurable user impact.
Work at Attensi
Justin Blanchard has been employed at Attensi since 2021, serving as the Senior Writer and Designer and UK Content Team Lead. In this role, he focuses on narrative design to enhance the effectiveness of gamified simulations. His responsibilities include developing simulation scripts and branching dialogues tailored for gamified training solutions. He leads a team dedicated to creating immersive storytelling experiences aimed at achieving measurable impacts on users.
Previous Experience
Before his current position, Justin worked at Attensi as a Game Writer from 2019 to 2021. In this role, he contributed to the development of content for gamified training solutions. Prior to his tenure at Attensi, he was a Curriculum Writer at Mrs Wordsmith for four months in 2018, where he focused on educational content creation.
Education and Expertise
Justin Blanchard studied at the University of Cambridge, where he earned a Bachelor's Degree in English from 2010 to 2014. His educational background provides a foundation for his expertise in narrative design and content development, particularly in the context of gamified training solutions.
Focus on Narrative Design
Justin specializes in narrative design, which plays a critical role in enhancing the effectiveness of gamified simulations. His work involves crafting engaging narratives that support the learning objectives of training programs. By focusing on storytelling, he aims to create immersive experiences that facilitate user engagement and retention.