Rebecca S.
About Rebecca S.
Rebecca S. serves as the Head of Marketing at Attensi, a position she has held since 2022. With a diverse background in marketing and operations, she has accumulated extensive experience across various companies, including Kushinda and Betfair.
Work at Attensi
Rebecca S. has been serving as the Head of Marketing at Attensi since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives that drive brand awareness and customer engagement. Her leadership in marketing at Attensi reflects her extensive experience in the field.
Previous Experience in Marketing
Before joining Attensi, Rebecca S. held several significant positions in marketing. She was the Operations Director at Kushinda from 2017 to 2022, where she managed operational strategies. Prior to that, she worked at Betfair as Head of International Acquisition & Forecasting from 2012 to 2016. Her career also includes roles such as Search Marketing Manager at London School of Business and Finance and Head of Marketing at Endorsed Direct Hiring.
Educational Background
Rebecca S. has a solid educational foundation in marketing and IT. She earned her MSc in Marketing Management from the University of Surrey in 2005 and a BSc in Computing and IT from the same institution in 2003. Additionally, she completed the Google Squared Digital Marketing course from Squared Online between 2013 and 2014. She also achieved PRINCE2® Foundation Certification in Project Management in 2016.
Expertise and Skills
Rebecca S. possesses expertise in various areas of marketing, including landing page optimization, A/B and multivariate testing, bid management, and display advertising. She has experience in mobile marketing and Facebook advertising, and she specializes in data analysis to inform marketing strategies. Her skills contribute to her effectiveness in developing and executing marketing campaigns.
Language Skills
Rebecca S. studied at Beijing Language and Culture University, where she completed an Intensive Summer Mandarin Course in 2008. This experience has equipped her with language skills that can enhance her communication in diverse markets.