Michal R.
About Michal R.
Michal R. serves as the VP of Marketing at Augury, bringing extensive experience in strategic marketing, demand generation, and team management within the information technology sector. With a solid background in SEO and SEM, Michal has held various marketing leadership roles across corporate and startup environments.
Work at Augury
Currently, Michal R. serves as the Vice President of Marketing, Growth, and Corporate Marketing at Augury. She has held this position since 2021. In her role, she focuses on strategic marketing initiatives that drive growth and enhance corporate visibility. Michal's experience in demand generation and digital marketing contributes to Augury's efforts in the information technology sector.
Previous Experience in Marketing
Prior to her role at Augury, Michal R. worked at NICE Ltd, where she held multiple positions, including Director of Demand Generation and Digital Marketing from 2018 to 2021, and VP of Marketing, Digital, and Demand Generation for a brief period in 2021. She also served as VP of Marketing at Seebo from 2021 to 2022. Her earlier roles include Director of Marketing Operations at AlgoSec and Director of Marketing Communications at Ceragon Networks.
Education and Expertise
Michal R. studied Business Administration and Marketing at Ruppin Academic Center, earning a Bachelor of Arts degree from 1995 to 1998. She also attended Tel Aviv University, where she studied Advanced Observation of Marketing Management in 2007. Michal has expertise in managing global marketing teams and is skilled in marketing automation and CRM management, utilizing tools such as Marketo and Salesforce.
Background in Information Technology
Michal R. has a demonstrated history of working in both corporate environments and startups within the information technology and high-tech industry. Her extensive experience includes roles that emphasize strategic go-to-market planning, demand generation, and lead generation, showcasing her ability to adapt to various marketing landscapes.
Career Foundations
Michal R. began her career as an Air Stewardess at EL AL from 1998 to 1999. She transitioned into marketing roles, starting as a Marketing & Product Marketing Manager at xyzmo SIGNificant Ltd. / WonderNet from 2005 to 2009. She then worked as a Marcom Manager at Jungo from 1999 to 2005, laying the groundwork for her future positions in marketing leadership.