Guinness Shum
About Guinness Shum
Guinness Shum serves as the Regional Sales Director for APAC, EMEA, and LATAM at Aurabeat Technology Limited, a position he has held since 2021. He has extensive experience in sales management across various companies, including Blueair and Fossil Group, and has a strong educational background in brand management and applied physics.
Work at Aurabeat
Guinness Shum serves as the Regional Sales Director for APAC, EMEA, and LATAM at Aurabeat Technology Limited and Aurabeat Technology (UK) Limited. He has held this position since 2021, contributing to the company's growth and sales strategy across multiple regions. His role involves overseeing sales operations and driving business development initiatives in diverse markets, including London and Hong Kong.
Education and Expertise
Guinness Shum studied at the HKU School of Professional and Continuing Education, where he completed an Executive Diploma in Strategic Brand Management from 2010 to 2011. He also holds a Bachelor of Science (B.Sc.) in Applied Physics from The Hong Kong University of Science and Technology, which he earned from 1998 to 2001. Additionally, he has pursued further education in digital graphic design, achieving a Higher Certificate in Graphic Design in 2011.
Professional Background
Guinness Shum has a diverse professional background in sales management across various industries. Before joining Aurabeat, he worked as a Senior Regional Manager at Blueair from 2019 to 2021. His earlier roles include Sales Manager positions at Fossil Group, Inc., where he managed sales for multiple regions, and at Shenzhen Aisidi Co., Ltd. as Sales Manager for the Overseas Department. He began his career in sales with Jardine OneSolution and has held various positions that demonstrate his expertise in regional sales management.
Career Progression
Guinness Shum's career spans over two decades, with significant roles in sales management. He worked at Fossil Group, Inc. in various capacities from 2016 to 2019, including Regional Sales Manager for Misfit APAC and Sales Manager for Wholesales and eCom. His experience also includes a position as Senior Sales Manager for Asia Pacific at CELLY SpA and as an Account Manager at Fuji Xerox (Hong Kong). This extensive background has equipped him with a comprehensive understanding of sales strategies and market dynamics.
Certifications and Additional Studies
In addition to his formal education, Guinness Shum has pursued certifications to enhance his skill set. He completed a Certificate in iPhone Application Development in 2012. His commitment to continuous learning is evident through his various educational pursuits, which complement his professional experience in sales and management.