Aaron Kvitek
About Aaron Kvitek
Aaron Kvitek is the VP of Solutions Marketing at Aurea Software, with extensive experience in marketing and product management roles across various industries.
VP Solutions Marketing at Aurea Software
Aaron Kvitek currently holds the position of Vice President of Solutions Marketing at Aurea Software. This role, which he began in 2020, is based in El Segundo, California, and operated remotely. His responsibilities include developing new go-to-market and sales initiatives for SaaS companies, with a focus on AI-based lead scoring, sales coaching, and AI-based market intelligence gathering. Additionally, Aaron has integrated ChatGPT into go-to-market planning to enhance product positioning and messaging strategies.
Previous Roles and Experience
Aaron Kvitek has an extensive track record in various marketing and consulting roles. He has worked at a Stealth EdTech SaaS Start-up as a Product Management Consultant from 2019 to 2021, and at Trellian as SVP Strategic Marketing from 2015 to 2018. His past positions also include roles at DomainsCon, Endurance BioBarrier / Hilltop Distribution, Inc., and Oversee.net. He has experience in multiple areas including strategic marketing, brand consultancy, and corporate marketing and communications.
Early Career and American Express Tenure
Before his venture into diverse executive roles, Aaron Kvitek worked at American Express in a variety of leadership capacities from 1990 to 2000. Starting as Sr. Manager, Market Planning & Development in Chicago, he advanced to Director, International Market Planning & Development in Frankfurt, Germany, eventually becoming Sr. Director, International Market Management and Head of Special Projects in Los Angeles. His roles involved significant market planning, international market development, and strategic project management.
Educational Background
Aaron Kvitek holds multiple degrees. He earned an MBA in Strategic Planning, Finance, and MIS from Northwestern University - Kellogg School of Management from 1983 to 1985. He also holds a B.S. in Industrial Engineering and Management Science from Northwestern University, earned from 1978 to 1982. Additionally, he pursued a Master of Education in Marriage and Family Therapy/Counseling from DePaul University from 1992 to 1994. His educational background has provided a strong foundation for his strategic and analytical skills.
Skills and Marketing Expertise
Aaron Kvitek is proficient in developing a variety of marketing materials including pitch decks, landing pages, email templates, ads, explainer videos, one-sheets, and knowledge base articles. He has conducted buyer interviews to identify pains, use cases, and goals, translating these insights into compelling value proposition messaging and product roadmaps. His experience extends to training sales representatives on messaging and positioning, grading sales call recordings, and providing sales coaching to improve effectiveness. Furthermore, he has analyzed market trends and the competitive landscape to understand how large language models can enhance a product's value.