Laurent Pythoud
About Laurent Pythoud
Laurent Pythoud is the Sales Director for Retail Solutions / RSE at Aurea Software, with extensive experience in transforming software business models and a background in project management and sales.
Title and Current Role
Laurent Pythoud currently holds the position of Sales Director - Retail Solutions/RSE at Aurea Software. He has been in this role since 2019, focusing on the EMEA region. In this position, he is responsible for driving sales strategies and overseeing retail solutions and RSE initiatives.
Professional Experience at Aurea Software
Before becoming the Sales Director - Retail Solutions/RSE at Aurea Software, Laurent Pythoud served as Sales Account Executive for Retail Solutions, RSE, and CRM from 2014 to 2018. During his tenure, he successfully managed sales accounts and strengthened the company's presence in the retail technology market.
Earlier Roles at Generix Group
Laurent Pythoud's tenure at Generix Group includes several key roles. From 2013 to 2014, he worked as an Ingénieur d'affaires. He was also the Directeur de Projets Grands comptes from 2004 to 2012, where he managed major projects. Earlier in his career at Generix Group, he held the position of Responsable opération Méditerranée from 2001 to 2004, focusing on operations in the Aix-En-Provence region.
Educational Background
Laurent Pythoud studied at CESI Méditerranée, where he achieved a MASTER de Chef de Projets en Informatique from 1996 to 1997. He also holds a BTS Informatique de Gestion from Lycée Vilgénis, attained in 1970.
Industry Contributions and Expertise
Laurent Pythoud has extensive expertise in transforming business models for software products. He has successfully managed the transition of legacy business models to more sustainable and modern ones, ensuring long-term guaranteed revenue, regular growth, and solid EBITDA. Over the past six years, he has focused on acquiring and innovating enterprise software from underperforming editors.