Rachel P.
About Rachel P.
Rachel P. is a Senior Copywriter at Aurea Software with extensive experience in technical and sales copywriting, having previously worked at HeroDevs and LionFuse. She holds a BA in English from the University of Mary Washington and an MFA in Poetry from The Johns Hopkins University.
Current Role at Aurea Software
Rachel P. is currently working as a Senior Copywriter at Aurea Software. Since joining in 2021, she has been operating remotely, developing high-quality content that aligns with Aurea Software's brand voice and values. In this role, Rachel leads editorial processes and collaborates with development teams to translate complex technical jargon into accessible, digestible copy. She utilizes analytics tools, such as Google Analytics, to measure and optimize the performance of her copy.
Previous Experience at HeroDevs
From 2018 to 2021, Rachel P. worked as a Technical Copywriter at HeroDevs. During her three years in this remote position, she played a crucial role in producing technical documentation and marketing content that effectively communicated the company's technical concepts to a broader audience.
Copywriting Role at LionFuse
Before joining HeroDevs, Rachel P. worked at LionFuse as a Copywriter from 2017 to 2018. In this role, she was responsible for crafting compelling marketing copy and content. Her work significantly contributed to the company's marketing initiatives and overall brand presence.
Educational Background
Rachel P. holds a BA in English from the University of Mary Washington. She furthered her education by obtaining an MFA in Poetry from The Johns Hopkins University. Her academic background has provided her with a strong foundation in writing and communication, which she leverages in her professional roles as a copywriter.
Key Achievements
Rachel P. has achieved measurable success in various aspects of her career. She has secured a 53.6% open rate and a 7.8% response rate with SaaS/tech cold emails, and raised over $500K for nonprofits through cold-email lead generation. Moreover, she has generated over $1 million in e-commerce sales through sales emails and sold six figures worth of online courses through marketing funnels. Additionally, she has secured the first place search rankings for lucrative commercial-intent keywords.
Expertise in AI and Public Speaking
Rachel P. is experienced in using AI chain-of-thought prompting with large language models. Her expertise extends to public speaking, where she has delivered presentations in both live and virtual settings, showcasing her proficiency in communicating complex ideas to diverse audiences.