Matthew Idema
About Matthew Idema
Matthew Idema is the President and COO of Aurora Solar, with over two decades of experience in the tech industry, including senior roles at Meta, Facebook, and Yahoo!.
Title
Matthew Idema serves as the President & COO at Aurora Solar in San Francisco, California. His role involves overseeing the company's operations and strategic initiatives, leveraging his extensive background in the technology sector.
Education and Expertise
Matthew Idema earned his MBA from The Wharton School, where he studied from 2004 to 2006. He also holds a B.S.E in Mechanical Engineering from the University of Michigan, where he studied from 1989 to 1993. His educational background provides a strong foundation in both technical and business disciplines, complementing his extensive experience in product marketing, business development, and strategy.
Career Background
Matthew Idema has amassed over two decades of experience in the tech industry. He started his career at Accenture as a Senior Consultant (1994-1997) before moving on to Yodlee, Inc. as VP, Global Business Development (1999-2006). He then joined Yahoo!, where he served in various roles, including VP, Strategy & Business Management (2007-2009), and VP and GM of Yahoo! Local (2009-2011). He later joined Facebook as Vice President, Product Marketing (2011-2017) and subsequently became Chief Operating Officer & VP Business Messaging at WhatsApp Inc. (2017-2023).
Work at Yahoo!
During his tenure at Yahoo!, Matthew Idema held crucial roles that shaped the company's business strategies. From 2007 to 2009, he was the VP, Strategy & Business Management, and later served as VP and GM of Yahoo! Local from 2009 to 2011. These roles involved significant contributions to Yahoo!'s local business initiatives and strategic planning.
Leadership at Meta
At Meta, Matthew Idema led the development of business messaging solutions across WhatsApp, Instagram Direct, and Facebook Messenger. He served as Vice President, Product Marketing at Facebook from 2011 to 2017, and held the position of Chief Operating Officer & VP Business Messaging at WhatsApp Inc. from 2017 to 2023. His leadership was pivotal in scaling these platforms' business messaging capabilities.