Melanie Davis Chapman
About Melanie Davis Chapman
Melanie Davis Chapman is the Senior Director of Demand Generation at Aurora Solar and a Featured Thought Leader at Sales Assembly, with extensive experience in demand generation marketing, particularly in the SaaS industry.
Company
Melanie Davis Chapman is currently working at Aurora Solar as Senior Director, Demand Generation. She previously held the position of Director of Demand Generation at Aurora Solar from 2021 to 2024, working there for three years.
Current Role: Senior Director, Demand Generation at Aurora Solar
Melanie Davis Chapman currently holds the role of Senior Director, Demand Generation at Aurora Solar. In this role, she leads initiatives to generate demand for Aurora Solar’s offerings, leveraging her extensive experience in demand generation marketing within the SaaS industry.
Featured Thought Leader at Sales Assembly
Alongside her role at Aurora Solar, Melanie serves as a Featured Thought Leader at Sales Assembly. In this capacity, she shares her insights and expertise in demand generation marketing with a broader audience, contributing to industry knowledge and best practices.
Previous Roles in Marketing and Demand Generation
Melanie has held several notable positions in the marketing field. Between 2020 and 2021, she was the Director of Demand Generation at RevenueWell. She worked earlier at Jellyvision in various roles including Senior Director of Demand Generation from 2019 to 2020, Director of Customer Marketing and Strategic Communications from 2018 to 2019, Director Of Strategic Communications in 2018, Marketing Manager, Email and Automation from 2015 to 2018, and Inbound Content Marketer from 2013 to 2015. Her early career included roles such as Senior Copywriter and Copywriter at BatesMeron Sweet Design, Copywriter/Editor at INCISENT Technologies, Copywriter and Junior Copywriter at The Pepper Group, and Account Coordinator also at The Pepper Group.
Educational Background in Advertising
Melanie Davis Chapman studied at the University of Illinois Urbana-Champaign, where she earned a Bachelor of Science (B.S.) in Advertising from 2003 to 2007. This educational background laid the foundation for her extensive career in marketing and demand generation.
Industry Speaking Engagements
Melanie has been a speaker at several notable industry events, including ActiveCampaign Activate, Adobe Summit, B2B Marketing Exchange, Conex, Here's How Startup Marketing Conference, and Sales Assembly. These engagements highlight her prominence and respect in the marketing community.
Expertise in Marketing Automation and Content Marketing
With extensive experience in demand generation marketing, particularly in the SaaS industry, Melanie has a deep background in marketing automation, content marketing, email marketing, and account-based marketing. Her career showcases a dedication to combining technology with human-friendly messaging.
Personal Interests
Outside her professional duties, Melanie enjoys experimenting with new marketing strategies and iterating on them even after initial failures. She also has a personal interest in watching terrible reality television.