Sally Wilhelm
About Sally Wilhelm
Sally Wilhelm is an Account Based Marketing Manager at Aurora Solar, with a background in digital and account-based marketing roles at various companies.
Title
Sally Wilhelm is an Account Based Marketing Manager working at Aurora Solar.
Current Role at Aurora Solar
Since 2023, Sally Wilhelm has been a part of Aurora Solar's Demand Generation Team. Her role focuses on creating and implementing tailored 1:1, 1:few, and 1:many campaigns within Aurora's target market. She brings her passion for Account Based Marketing to design and execute ABM programs that deliver helpful and actionable content to prospects.
Professional Experience
Before joining Aurora Solar, Sally Wilhelm held several positions in various companies. She worked at CentralSquare Technologies from 2022 to 2023 as a Digital Marketing Manager, following her role from 2019 to 2020 as Account Based Marketing Project Manager, and from 2017 to 2019 as a Marketing Associate. Additionally, she was an Account Based Marketing Manager at Trax Group from 2021 to 2022. Early in her career, she served as a Laboratory Intern at the Orange County Utilities Department for four years.
Education
Sally Wilhelm studied Marketing at the University of Central Florida, earning her Bachelor of Science (BS) degree between 2017 and 2018. Her education has provided her with a strong foundation for her career in marketing and account-based strategies.
Expertise in Account Based Marketing
Throughout her career, Sally Wilhelm has built ABM programs targeting various sectors including public sector, law enforcement, supply chain, and solar professionals. She believes that marketing should focus on providing valuable and actionable content to prospects and aims to enhance ABM program effectiveness with this approach.