Allison Lightner
About Allison Lightner
Allison Lightner serves as the Head of Revenue Operations and Enablement at Authenticx, bringing extensive experience from previous roles at Salesforce and ExactTarget. She has a strong background in sales strategy and operations, having implemented tools and methodologies that significantly enhanced sales performance.
Current Role at Authenticx
Allison Lightner serves as the Head of Revenue Operations and Enablement at Authenticx. She has been in this role since 2024, working in a hybrid capacity from Indianapolis, Indiana. In this position, she focuses on enhancing revenue operations and enabling sales teams to achieve their targets.
Previous Experience at Salesforce
Allison Lightner held multiple senior director positions at Salesforce from 2015 to 2023. She served as Senior Director of Strategy, Enablement and Operations for Marketing Cloud Solution Engineering from 2015 to 2019, and later as Senior Director of Customer Experience and Engagement from 2021 to 2023. During her tenure, she implemented a new sales methodology that increased average deal size by 75%.
Experience at ExactTarget
Lightner worked at ExactTarget in various roles from 2011 to 2014. She began as Manager of Enterprise Marketing Strategy, then advanced to Senior Manager of Global Segment and Industry Marketing, and later became Director of Global Go-to-Market Marketing. She successfully launched three cross-functional teams that produced over 100 product feedback reports in six months.
Educational Background
Allison Lightner earned her Executive MBA from the University of Notre Dame - Mendoza College of Business. She also holds a Bachelor of Science degree from Butler University - Lacy School of Business, where she studied International Management, Marketing, and Spanish.
Expertise in Operations and Strategy
Lightner has extensive expertise in M&A integration and assimilation, strategic program management, and sales operations. She has a proven track record of optimizing customer workshops, which improved customer satisfaction by 20% and increased workshop frequency by 33%. Additionally, she implemented a demo automation tool that enhanced the sales pipeline by $23 million.