Taryn Wegenke
About Taryn Wegenke
Taryn Wegenke is a User Experience Analyst with a Bachelor of Arts in New Media Studies from Alma College. She has held various roles in digital marketing and design, including positions at Auto-Owners Insurance and Fresh Coast Co.
Current Role as User Experience Analyst
Taryn Wegenke currently holds the position of User Experience Analyst at Auto-Owners Insurance. She has been in this role since 2023. In this capacity, she focuses on enhancing user interactions and improving the overall experience for clients and stakeholders. Her work involves analyzing user feedback and implementing design solutions that align with the company's objectives.
Previous Experience at Auto-Owners Insurance
Before her current role, Taryn worked as a Graphic Designer at Auto-Owners Insurance from 2017 to 2019. During her two years in this position, she contributed to various design projects, collaborating with teams to create visual content that supported the company's marketing and branding efforts.
Education in New Media Studies
Taryn Wegenke earned her Bachelor of Arts (B.A.) degree in New Media Studies from Alma College. She attended the college from 2010 to 2014, where she developed a strong foundation in digital media, design principles, and content strategy, which have informed her professional career.
Entrepreneurial Experience at Fresh Coast Co.
Taryn served as the Owner of Fresh Coast Co. from 2019 to 2023. In this role, she managed all aspects of the business, including operations, marketing, and customer engagement. Her experience in entrepreneurship has provided her with valuable insights into business management and client relations.
Digital Marketing and Content Strategy Background
Taryn has a diverse background in digital marketing and content strategy. She worked as a Digital Marketing Coordinator and Graphic Designer for the Grand Rapids Griffins from 2014 to 2015. Additionally, she served as a Digital Content Strategist at Alma College from 2019 to 2020 and as a Digital Content Manager at Lake Effect - Digital from 2015 to 2017. These roles allowed her to hone her skills in content creation, digital strategy, and design.